Churchill Breakfast Club: Design Strategy for Business Success

Co-hosted by Fenwick & West
		Speakers: Hartmut Esslinger, Founder, frog design, inc.; Author, “A Fine Line –How Design Strategies Are Shaping the Future of Business” Moderator: Guy Kawasaki, Founding Partner and Entrepreneur-in-Residence, Garage Technology Ventures; co-founder, Alltop.com
		Co-hosted by: Leading global designer Hartmut Esslinger founded frog design, inc. in his native Germany around the guiding principle “form follows emotion.” His work has had a major influence on the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony’s Trinitron television, Lufthansa’s brand and fleet image, and Louis Vuitton’s brand aesthetic. In conversation with Guy Kawasaki, Esslinger discusses his perspectives on how “authentic human design” can connect strongly with both consumers and the bottom line. ATTENTION CORPORATE MEMBERS! Corporate passes will be accepted for this event. We ask that if you register using corporate passes, please do so 72 hrs in advance. We thank you for your cooperation!